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Coupons

Flexprice’s coupon system allows you to create and manage discount offers for your customers. Coupons provide flexible pricing options to drive customer acquisition, retention, and revenue growth.

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What are Coupons?

Coupons are discount offers that can be applied to customer subscriptions. They help you:
  • Attract New Customers: Offer welcome discounts and promotional pricing
  • Retain Existing Customers: Provide loyalty discounts and retention offers
  • Drive Revenue: Create time-limited promotions and seasonal sales
  • Test Pricing: Experiment with different discount strategies

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Key Features

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Flexible Discount Types

  • Fixed Amount: Provide specific currency discounts (e.g., $10 off)
  • Percentage: Offer percentage-based discounts (e.g., 15% off)

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Multiple Cadence Options

  • Once: Apply discount for a single billing period
  • Repeated: Apply discount for multiple billing periods
  • Forever: Apply discount indefinitely for the subscription lifetime

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Advanced Controls

  • Validity Periods: Set start and end dates for coupon availability
  • Usage Limits: Control maximum redemptions across all customers
  • Targeting Rules: Apply coupons based on customer, plan, or amount criteria
  • Metadata: Add custom information for tracking and integration

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Quick Start

  1. Create a Coupon: Set up your first discount offer
  2. Apply to Subscriptions: Learn how to apply coupons to customer subscriptions

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Creating Your First Coupon

The coupon creation interface provides an intuitive form with all the necessary fields to configure your discount offer:
Create Coupon Interface
Each field includes helpful descriptions and validation to ensure your coupon is configured correctly. The interface guides you through the process step by step.

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Managing Coupon Details

Once created, you can view detailed information about each coupon including its current status, usage statistics, and configuration:
Coupon Details
This detailed view helps you monitor coupon performance and verify settings before applying them to customer subscriptions.

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Applying Coupons to Subscriptions

When applying coupons to customer subscriptions, you’ll use a simple selection dialog:
Link Coupon Dialog
The interface makes it easy to select the appropriate coupon from your available options and apply it to customer subscriptions with just a few clicks.

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Use Cases

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New Customer Acquisition

  • Welcome discounts for first-time customers
  • Free trial periods with automatic conversion
  • Referral program incentives

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Customer Retention

  • Loyalty discounts for long-term subscribers
  • Win-back offers for churned customers
  • Upgrade incentives for existing customers

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Revenue Optimization

  • Seasonal promotions and sales events
  • Volume-based discounts for enterprise customers
  • A/B testing different pricing strategies

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Best Practices

  1. Clear Naming: Use descriptive coupon names that indicate the purpose
  2. Set Expiry Dates: Always include expiration dates to prevent unintended long-term discounts
  3. Monitor Performance: Track redemption rates and revenue impact
  4. Test Before Launch: Validate coupons with small customer groups
  5. Plan for Renewals: Consider how discounts affect subscription renewals

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Integration

Coupons integrate seamlessly with:
  • Subscription Management: Apply discounts during subscription creation and updates
  • Billing System: Automatic discount calculations in invoices
  • Analytics: Track coupon performance and customer behavior
  • API Access: Programmatically create and manage coupons
💡 Ready to get started? Create your first coupon to begin offering flexible pricing options to your customers.
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